FG to launch national campaign for Made-in-Nigeria products

The Federal Government is set to launch a national campaign to promote Made-in-Nigeria goods and services under its Nigeria First policy, as part of efforts to revitalise the country’s manufacturing sector.

President Bola Tinubu disclosed this in Lagos during the fifth Adeola Odutola Lecture organised by the Manufacturers Association of Nigeria (MAN). He was represented by the Minister of State for Industry, Trade and Investment, Senator John Enoh.

Tinubu said the campaign aims to redirect consumer demand toward locally made products that meet global quality standards while reducing Nigeria’s dependence on imports.

According to him, preliminary studies show that the campaign could boost the manufacturing sector by up to six per cent and create over 500,000 jobs within three years.

“No country achieves prosperity or dignity without producing what it can and exporting what it does best,” Tinubu said.

“We are committed to reducing structural costs and enabling our manufacturers to compete effectively both at home and abroad.”

He outlined six key policy commitments under the Nigeria First strategy:

Federal procurement reforms

Quality and standards enforcement

Export expansion

Access to finance

Energy and logistics support

Skills development and input security

Tinubu urged MAN members to maintain high standards and transparency in production while collaborating with government agencies on accurate data for effective policy planning.

Dangote Group President, Aliko Dangote, represented by former MAN President Mansur Ahmed, said manufacturers have eight key expectations from the policy, including:

Legislating Nigeria First as a binding national law

Ensuring policy stability and consistency

Creating a national supplier registry

Promoting consumer awareness

Addressing infrastructure and energy challenges

Dangote stressed that the policy must be durable enough to survive political transitions and market fluctuations.

“The Nigeria First policy is a bold opportunity to industrialise sustainably,” he said.

“Its success depends on clear legislation, institutional enforcement, and measur

able outcomes that prioritise local value creation.”